Marshall Kipp Internet Business Development Proposal
Prepared by Peter Dudek
Marshall, YOU are the Man Who Built a REAL Field of Dreams: Roseland Studios.
Now, let's "go the distance" and get people to come use it.
In the movie "Field of Dreams" the character played by Kevin Costner builds a baseball field in the middle of a corn field in Iowa. People didn't understand. But he believed that if he built it, people would come.
And that is exactly what you have done with Roseland Studios in the middle of the agricultural fields of the Central Valley. But you did it for real. Now we need use the Internet to bring the world to your doors!
But how do we do that? The Internet is like the Wild, Wild West...with SHARKS! It's a place where anyone and everyone has a chance to achieve greatness. But people are starting to figure it out and competition is getting fierce. Staying on top of the daily Internet changes is hard, but staying AHEAD OF THE GAME is the real challenge.
The key to doing this is to have an aggressive Internet Business Development Plan that uses ALL the relevant tools in a concerted and systematic Implementation Strategy.
First and Foremost, Maximum Optimization of YouTube Needs to be The Main Focus Point.
It's no secret that YouTube is where music careers are being made and sustained. But there are right ways and wrong ways to use YouTube.
EVERYBODY on YouTube wants to get a "Viral Video" going on their channel. "Going Viral" means Popularity, Success, Money.
But "going viral" is not easy these days. All the early viral video strategies have been done to death.
However, if you understand the psychology behind the phenomenon of viral videos, you can use that understanding to give yourself the best chance of "going viral."
My First YouTube Strategy for Roseland Studios is Produce a Portfolio of Potential Viral Videos Using FOUR of the Most Powerful Viral Elements: Humor, Music, Covers & Titles
(But we plan the videos out ahead of time with a release calendar that is strategic.)
I also suggest using a 5th & 6th Viral Video Element. I'll tell you about those in a minute...
My Plan for the Production and Release of Roseland Studios Viral YouTube Videos...
VIRAL VIDEO ELEMENT - HUMOR
First let's talk about humor. People love to laugh. They want an escape. So they go to YouTube and watch funny cat videos.
Funny videos get shared far and wide and they get shared FAST. Really funny stuff goes viral.
But using humor without capturing a lasting engagement will do Roseland Studios no good. - Not only do we need humor on our side, we need to use it in a way that makes people look to us for more, and that means THEY SUBSCRIBE TO THE CHANNEL. We want our humor to have one goal: Get Subscribers.
One way to do that is to use the final moments of the funny video to do what works in television, promote the next show or the next segment to keep the audience. "Coming up after the break..." Or, "On the next episode of..."
We do the same thing. At the end of the video, we give previews or a tease about the next funny video we are producing. Then we encourage them to subscribe so they don't miss out.
This is why we need a strategic production plan and release calendar.
VIRAL VIDEO ELEMENT - MUSIC
There are a lot of Categories on YouTube, but for going viral FAST, Music is the Undisputed Heavyweight.
Click here NOW to see just HOW powerful... (hint: the Billion View Videos are Music Videos)
Next, check out this list of the Top 100 YouTube Channels with the most subscribers here. There are a LOT of music channels on that list.
VIRAL VIDEO ELEMENT - COVERS
Doing a good cover of a popular song on YouTube is a great and proven way to go viral. Let's look at one example.
Taylor Swift's Viral Video for her song "Shake it Off" is one of the BILLION VIEWS videos on YouTube. Here's the original video.
(Notice the funny thumbnail image for the video - I have a KILLER idea for you about it which I'll share with you later if we decide to work together...)
"Shake it Off" has OVER A BILLION views so far. But check this out....
Here are some COVERS of "Shake it Off" by fans along with view counts...
This cover has 66,530,206 views and counting...
This cover has 14,426,183 views and counting...
This cover has 9,772,910 views and counting...
These FANS are becoming YouTube Stars by Piggy-Backing on Popular Music Videos with Covers.
Clearly, doing a Quality Cover of a Popular Video is a SUPER POWERFUL Viral Video Strategy.
And an important part of that strategy is to have UP-TO-THE-MINUTE industry knowledge about songs in the works by A-List Artists and be ready to quickly create and upload a Quality Cover Video and maximize the "Piggy-Back" effect while the original video is experiencing its own initial viral upswing.
In other words, we want to JUMP IN EARLY and CREATE COVER VIDEOS FAST when a new big video is hitting YouTube.
That being said...
This can also work for "classic" songs that are seeing a resurgence in popularity.
AC/DC's Official "Thunderstruck" Video has OVER 112,651,132 views so far...
Here are some COVERS of "Thunderstruck" making it big...
48,549,323 views...using TALENT & HUMOR
17,490,353 views...using TALENT & HUMOR
3,010,950 views with a LAME video concept!
New Songs, Old Songs, makes little difference. What matters is songs RISING IN POPULARITY and doing a Quality Cover of the Song - and using HUMOR helps a lot.
Another phenomenon that happens with "Classic" songs is IF THE COVER IS GOOD ENOUGH, the COVER can boost the resurgence in popularity of the ORIGINAL song! This is why smart artists WELCOME covers.
VIRAL VIDEO ELEMENT - TITLES
YouTube is a video hosting site, a social media site, but most people don't know that YouTube is the SECOND MOST POPULAR SEARCH ENGINE.
The most popular search engine? Google.com of course.
And what is the most important way to interact with search engines?
KEYWORDS!
When people are in YouTube or in Google looking for a music video, they type very consistently important keywords: ARTIST NAME, SONG TITLE. (Also important is the keyword "cover". People like covers.)
It is CRITICALLY important to use proper file naming and proper completion of all the fields in the video upload process with strategic keywords, tags, outbound URL links and description text.
Doing this is called "SEO" (Search Engine Optimization) and it is a highly competitive endeavor. Everyone wants to be on the first page of Google and YouTube.
So Here is My First Suggested YouTube Strategy for Roseland Studios
-
Create a portfolio of Cover Song Videos.
Obviously, you and your friends are super talented musicians. And with the amazing facility you have built at Roseland Studios, you have all the technology you'll need to produce QUALITY Covers of Popular Music Videos. -
Maximize the Viral Potential of the Cover Videos.
By using the FOUR Viral Video Elements I outlined above, especially Humor (and also incorporating the 5th & 6th Viral Video Elements I will tell you about soon) we can give ourselves the BEST SHOT at putting out a consistent stream of viral videos. -
Once we have the first few videos "in the can", a video production schedule and a release calendar, we launch.
The key to creating buzz and to going viral for a new YouTube channel is to be strategic and have an amazing first impression followed up with a killer second and third and fourth video. How many bands had a great first album followed by a flop? Lots. With the strategic planning and systematic release dates I'm suggesting for your Viral Videos, we can avoid that problem.
How do we use Viral YouTube Videos to Promote Roseland Studios?
You've set the scene. You've captured your visitors' attention. You've related to them and entertained them. And through it all, your fans have discovered that there is some seriously professional production value behind the funny madness.
We keep one thing in mind: bringing clients to Roseland Studios is the goal.
At first, don't talk about it in a "salesy" way. We gently break into that subject with "Behind the Scenes" and "Blooper" style videos.
When people see those kinds of videos (which are entertaining in their own right), they will be also noticing the amazing facilities and the talented people involved.
They will also see that we have "going viral" figured out.
Some of them are going to want to be a part of what we've got going on.
Where's the Money? In the LIST.
One of the most famous sentences among Internet Experts is "The Money is in the List." And the list they're talking about is an email list.
If you wanted Roseland Studios to have clients booked for 300 days of the year renting the facility at the $1,300/day rate, the gross revenues for a year would be $390,000.*
*(I have some ideas on how you could make 10 TIMES that much money with Roseland Studios. That will be Part 2 of my presentation...)
The best way to grow a large and lucrative customer base (by far) is:
- Develop an Email List of Prospects
- Build a Close Relationship with The List
- Give them "Results in Advance" following the CCCP Model.
- Entice them to come to Roseland Studios with a series of Automated Follow-Up Email Campaigns tied into Persuasive Sales Videos.
People don't usually buy things the first time they see them. The masses of people usually need about 7 exposures to an offer or a product before they are ready to make a buying decision.
Of course, Alpha-Type People are the exception. But as a rule, normal people need to see an offer multiple times.
Not only that, people's behaviors are different. Some people won't even open some emails. Some people open the emails, but don't click the video link inside. Some people will click the link but only watch part of the video.
The key to maximizing revenues for Roseland Studios is to have multiple email follow-up sequences to funnel people into depending upon their behaviors.
We want to always be congruent with the conversations going on in their minds while we guide them down the path to the decision to spend the money and come to Roseland Studios for their project. And since there will be lots of different types of people, there will need to be different types of Automated Follow-up Sequences.
Here is a flowchart of what a typical Automated Follow-up Sequence looks like.
Of course, I would create a custom Automated Follow-up system for Roseland Studios focused on your goals for the studio and for your songs.
FYI - The best technology for creating automated follow-up sequences is Ontraport .
My First Facebook Strategy for Roseland Studios: Ads to Kickstart Viral Sharing, Building Custom & Similar Audiences
Getting People to Come, aka TRAFFIC...
The whole point about viral videos is that people share links with their friends and you get enormous amounts of free traffic. But sometimes you need to "prime the pump" to get things started.
And that means taking advantage of paid traffic. In the case of Roseland Studios, Facebook is probably the best source of paid traffic.
Here's how we use Facebook advertising to get the ball rolling on our Viral Videos...
Using Facebook PPC Traffic to Promote Videos
Facebook collects data directly from its users and amalgamates it with big data (online and offline) from other companies to come up with over 2,000 data points on each and every user!
They make a lot of those data points available to advertisers so that we can target audiences to build our prospect lists.
Here is a look inside Facebook's Ad Manager. In this short video, I show how to find the perfect audiences for viral videos, and then I create an audience of people on Facebook who might be interested in Roseland Studios.
Once we have the video we want to promote and determine the audience to promote it to, we simply create an ad set on Facebook and drive viewers to the video.
LATER in this process, AFTER we have started attracting potential clients to the Roseland Studios website, I highly recommend that we incorporate RETARGETING into the marketing mix.
Here is a short video explaining the power of RETARGETING (aka Remarketing):
(NOTE: This video is "corny" but has good info. You could also use this info to promote ATS.)
There are many Retargeting services. Facebook and Google both offer it as well as several 3rd parties. We can get deeper into this subject later.
Promoting Your Original Songs...
Marshall, I am acutely aware that you are very serious (in a fun way) about your songwriting.
And you've got some amazing songs the world needs to hear.
Here's how we transition to that phase of the plan...
Using Traffic to Covers to Promote Originals
We've established that the best chance to get a lot of viral video traffic is to produce quality (humorous) covers of popular music videos.
By strategically setting up the YouTube Channel, you can maximize the promotion of your original songs.
Let's look at an example of a YouTube Channel that does a good job of promoting other videos on their channel - keeping the traffic INSIDE their channel instead of bouncing out to other people's channels.
(It's all about Grabbing Eyeballs and keeping them focused on YOU.)
Marshall, after spending time working on this proposal for you, I am 100% convinced that I can help you do 3 things...
- Become a Rising YouTube Star.
- Bring Clients to Roseland Studios.
- Help you Develop Your Fan Base for Your Original Songs.
It's Time to Make My BIG OFFER to You...
Here it is: DIGITAL MARKETING
What you really need for success on the Internet is Complete Digital Marketing so you can "Go The Distance" and get people to come to Roseland Studios for their projects and to get new fans for your Original Songs.
I can offer Digital Marketing help to you in 3 basic package options. The difference between the package options is in how much of my personal time and creativity will be involved.
I offer the options of 3 different packages to give you a choice of different price points.
Personally, I would love to be involved on this project at the highest level. It just seems like a super fun project.
Peter Dudek Digital Marketing Consulting & Services
- Consulting Only: the most inexpensive way to get me involved with a project. With this option, I provide up-to-the-minute relevant Marketing Advice & Ideas for your projects.
- Consulting & Managing: with this option, I provide marketing consultation and do Project Management of your creative team and other outsourcers who actually do the work.
- Consulting, Managing & Creating: if you want my Direct Day-to-Day Involvement in Project Management as well as Creating the digital properties including the Videos, the Automated Follow-up Sequences and the accompanying Web Pages.
Peter Dudek offers Internet Marketing Consulting, Project Management and Digital Content Creation.
Peter Dudek
What a Matt Trainer (an Internet Mogul) Says About Peter Dudek...
First, who is Matt Trainer?
John Assaraf
- New York Times Bestselling Author
Matt is a close friend of mine. He does not accept clients. He makes courses on the most powerful Internet Marketing Strategies and Tactics.
I have gone through all of Matt's courses and I have even helped him develop some of his course content.
“Here's what Matt says about Peter Dudek...”
Matt Trainer
- Internet Guru/Expert
Here's What to Do Next...
NEXT, we need to have a brief meeting to discuss the best use of my time and your funds to accomplish the three things I can help you with.
- Become a Rising YouTube Star.
- Bring Paying Clients to Roseland Studios.
- Develop a Fan Base for Your Original Songs.
Most likely, the best situation will be a combination of the packages I offer. Starting with Option #3, then graduating to Option #2, and then using Option #1 for as long as it makes sense for both of us.
STOP! After I made this, I thought of a way to make this 10 Times Better. Stay tuned for Part 2...
Marshall Kipp Singer/Songwriter/Entrepreneur
About Peter Dudek
Peter Dudek has been involved with digital marketing since 1989. He has generated over $9,000,000 in online sales of his own products.
Additionally, Peter has spent over $2,000,000 of his own money on Paid Internet Advertising. He's been using Adwords since 2004 and has survived all of Google's dramatic updates and changes.
Recently, Peter has taken his career a new direction with the formation of a Virtual Real Estate conglomerate with the goal to create his own VRE Empire as well as to help Clients with their Virtual Real Estate and their Digital Marketing.
The VRE project consists of 4 businesses: VREsyndicate.com; VREdevelopment.com; VREportfolios.com; VREmanagement.com.
P.S. This proposal has already gotten quite extensive so let's talk about Viral Video Elements #5 and #6 after we start working together... ;-)
For now, LET'S TAKE A BREAK AND THEN GO ON TO PART TWO - "How Roseland Studios Could Make Up To $6,000,000/year"