Review Management & List Building/Marketing

Proposal for MonkeyKing

EXECUTIVE SUMMARY:

We will work with you to do TWO of the MOST CRITICAL things an Establishment like MonkeyKing should be doing.

1. Manage Reviews

2. List Marketing

REVIEW MANAGEMENT -

Reviews - Gathering, Publishing, Mitigating

Reviews come in 2 basic flavors: GOOD or BAD. People will try your Establishment based largely on Good, FRESH Reviews. But that kind of review is hard to come by.

We've solved that.

BAD Reviews can kill a business. We've figured out how to MITIGATE them. What does that mean? Disgruntled Customers are given a chance to sound off, even leave 1 or 2 Stars, on a page that will not see the light of day.

This allows them to "vent" WITHOUT putting a DAMAGING BAD REVIEW out there on Google, Facebook or Yelp!

THIS IS HUGE!

Also, Bad Reviews come to you in an email so you can reach out to the customer and turn an unhappy person into a Raving Fan!

And if that wasn't enough, by having Bad Reviews come to YOU in your email, you can start noticing if there are certain service employees whose names keep popping up or certain kitchen shifts that get regular complaints.

This will help you "Run a Tight Ship" which will keep the potential for bad reviews low.

Here are the MINIMUM things you should do regarding reviews:

Collecting More than 50 Good Reviews with average of 4.5 Star Ratings a MUST
5-Star Reviews need to be Responded to & then Published Online immediately.
Reviews with Less Than 3 Stars need to be addressed IMMEDIATELY and NOT PUBLISHED ONLINE until and unless the person changes it to a 4 or 5 star.

IMPORTANT NOTE!

Having a constant stream of GOOD REVIEWS will GREATLY assist your SEO for your Google My Business Listing. (AND help you get into and STAY in the infamous Google "3-Pack".)

This alone could give you results that some SEO companies charge $2,000 - $5,000 per month for!

LIST BUILDING -

Capture Your Customer's Contact Information

VIDEO: Using "Free WIFI" to Collect Customer Contact Information

Example Web Form

Capture Emails with Free WIFI
Capture Cell Numbers with the Followup Email
Followup: CCCP (Content, Content, Content, Pitch)
PITCH Ideas - Coupon, Special Table Reserved, Chef/Bartender Wants You to Review New Recipe/Drink, etc.
When They Come In: Give Personal Attention, Express Extreme Gratitude and GET THEIR REVIEW

LIST MARKETING -

Use Automated Marketing to Compel People to Love Your Place

Bring Them Back with Direct Marketing

Continue with CCCP (Content, Content, Content, Pitch)

Content Ideas:

Funny photo of the week
Celebrity Visitors
Photos of New Recipes

Pitch Ideas:

Mid-Week "Blue Light Specials"
24-Hour "Use it or Lose it" Coupon Codes

PRICING - Our Quote for You

Price - $3,000 Setup + $1,500/month.

Package Includes the Following:

Setup Automated Review Gathering, Publishing & Mitigation System
Set up "Free WIFI" Lead Gathering System Hardware, API Connections & Dashboard
Set up Cell Phone Lead Gathering System
Set up List Management System
Set up Automated Email/SMS Messaging Campaign
Set up SMS Broadcasting System
ALSO INCLUDED: Professional Persuasive Copywriting
ALSO INCLUDED: Outside-the-Box Consulting
ALSO INCLUDED: Coordinating your Automated Marketing with your other marketing.

How to Contact Us

Peter Dudek

peter@goodmailservice.com

Brian Dennison

(858) 353-5643

Kenny Johnson

(210) 834-1125

Food & Bar International
is a Subsidiary of
PBK Consulting.

The 80/20 Rule

Do the 20% that Brings the 80%. Review Management and List Marketing are the 20%.