SEO (and more) Proposal for TheBoxingClub.net
What Kind of SEO do You Want? GOOD - BETTER - or - ????
Digital Marketing & The 80/20 Rule
Good SEO
Better SEO
Even Better SEO
Awesome SEO
Super Awesome, The Best, The Top-of-the-Line, The Bee's Knees, The Cat's Meow SEO
Being Ubiquitous Fast
Going the Extra Mile
General vs. Specific
Most small businesses have websites that try to be everything to everyone.
But it is well known among expert marketers that when you try to market to everyone, no one cares.
To have successful marketing, the very first rule is to define your "Avatar" or your ideal prospect. You enter the conversation already going on in their heads, join that conversation and make them an offer they can't refuse.
On your website 1StopContractors.com we notice there are 5 Residential services and 1 Commercial service being offered. (It would be a good idea to delete the Commercial "Capabilities Statement" placeholder page until you have some content to put there.)
How Specific Should You Be?
The best way to speak to someone looking for a new floor is to immediately talk to them about new floors.
Yes, it is possible that they might also decide to get a kitchen remodel, but that would come later in the process. When someone is searching online for information about getting a new floor, they are much more likely to click and respond to new floor stuff.
And likewise, people searching for a contractor to remodel their kitchens have a beautiful new kitchen on their minds and that's what they're talking about, thinking about, getting excited about.
The quicker you can enter that conversation with them and make them an offer that appeals to them the better chance you have to win the contract.
How to Enter the Conversation Going on in Your Prospects' Heads
Lead Generation Funnels - the Most Efficient Way to Get Leads
A Lead Generation Funnel typically consists of several Digital Assets working together to "funnel" leads into your business so that you can make them appealing offers.
Lead Generation Funnels target VERY specific Customer Avatars. For example, one funnel would target people looking for a contractor to remodel their kitchen. Another funnel would target people who want to add on a new room to their house.
We recommend you have one very specific funnel to match every service that you offer.
Lead Generation Funnels are typically not connected to your existing "Brochure Style" website. They stand alone and keep the prospects focused on what THEY are interested in. No distractions. We have only one goal with the funnel - capture the prospect's email address so that we can develop a relationship with them.
People want to do business with someone they Know, Like & Trust.
It is very difficult for someone to get to Know, Like and Trust you with just another typical company website.
To get them to know and like you, you need to communicate to them.
To get them to trust you, you need to provide proof to them that you are trust-worthy; that you can deliver the goods; that you are the best expert they can find to help them with what they want.
Ethical Bribes
Ethical Bribes are key to the process of gathering email leads. You offer very valuable and relevant information to your prospects in exchange for their email addresses and permission to send them messages in the future.
Ethical Bribes need to have Super Enticing Headlines and need to contain information that helps your prospects learn what they want to know, but MORE IMPORTANTLY helps your prospects learn that YOU are THE Expert they can trust to help them.
And the best way to do gather highly qualified leads is with a skillfully crafted Lead Generation Funnel.
1StopContractors offers Six Services. We recommend you have Six Lead Generation Funnels.
The Parts of a Typical Lead Generation Funnel are:
- Landing Page (also known as a "Squeeze Page")
- Marketing Video for the Landing Page
- Ethical Bribe (usually an Irresistible Downloadable Document with Highly Relevant/Valuable Info)
- Email Opt-in Form
- Email List Management Services
- Thank You Page
- Follow-up Sequence of Auto-Response Emails
Improving Your Brochure Website
Every company needs an official company website that is the digital equivalent of a brochure. We congratulate you on having one and the fact that it is mobile-friendly.
We have noticed two things about the site that we recommend changing.
The first thing is the logo. The current logo has a color scheme that clashes with the website. And it doesn't seem appropriate for the high-end clientele you'd like to attract.
Secondly is the slider with the photographs. The photos are very nice, but sliders have proven to be ineffective and can actually be hurting your business.
For a very clear explanation about this (with proof), please read this article: "Why Sliders Make Your Website Suck."
What do you replace a slider with?
In your case, we recommend a short video focused on helping people start getting to Know, Like and Trust you.
Video Testimonials
Testimonials are very important. And we notice that you have some nice ones. However, one thing you can do to help you beat the competition is to have Video Testimonials.
Testimonials play a major part in the persuasion process.
And testimonials are especially powerful when they are videos. With video, people can get a real feeling for how your previous customers and clients loved working with you. Testimonials on video are more trustworthy because they are "more real" than just text.
Analytics - "Ya Gotta Know Your Numbers"
To win the game of marketing and to beat the competition, you need the best sales funnels. Building the funnels is just a start. After they are built, then comes the process of Testing, Tracking and Optimizing.
Our Vision of Asset Building for 1StopContractors.com
For a Digital Company, there is no greater asset than the email list. But there are other assets you need to acquire the list, market to the list and maintain the list.
Here are the categories of Digital Assets we will build for you:
- New Logo
- New Video* to replace the slider on the front page of your website.
- List Management Account Setup for Managing, Storing and Communicating with Your Lists of Customers & Prospects
- Six Lead Generation Funnels for Adding New Leads to the Database (Includes: Video*, Squeeze Page, Ethical Bribe*, Follow Up Sequence Emails* & Thank You Page)
- 3 Testimonial Videos
- Google Adwords Account Setup and Management
- Analytics Account Setup for Monitoring Traffic, Doing Split Testing (more on this SUPER IMPORTANT SUBJECT in a minute) and Recording Results
* We will need input from you to help create these items.
The Key to Persuasion: Copywriting
You can have the most impressive logo, brochure website, artwork, video, etc. But if the copy sucks, it does you no good. People need to be persuaded. That's copywriting.
Good copy is what will make or break your start-up business. If your copy rocks, people respond. They sign up. They buy. They become Prospects and Customers.
We've got expert Copywriters on the team as well. We'll work with you to discover what your audience wants and write copy for the Website, Funnels, Opt-in and Order Forms, Videos, etc. that will maximize Conversions - turning visitors into Leads and Customers.
The LIFEBLOOD of Your Digital Business: TRAFFIC
Fortunately for you, most people search online in Google for solutions to their problems. Also, fortunately for you, advertising a local business to a local market is usually very inexpensive.
There are many other traffic sources too.
We are Experts in purchasing and managing traffic and we will help you with your Advertising Spend so that you get the most "Bang for your Buck."
The Most Important Mindset for Digital Marketers: Testing/Tracking/Optimizing
The best thing about Marketing and Advertising in the Digital World is that we can find out how people are behaving on and interacting with our Digital Assets.
We can Track how many people click on a link, how many people watch a video, how many people click a buy button and how many people become Leads or Customers. And that's just the tip of the iceberg.
Testing/Tracking/Optimizing - these are the key to success. You TEST different versions of things. For example: Two Headlines - which one works better? You test two versions: A vs B. You TRACK the number of clicks on a button or link under each headline. When you have enough data to determine the winner, you throw out the loser and get a new headline to test against the winner. Doing this is OPTIMIZING. Relentless and Systematic Optimizing is KEY TO ONLINE SUCCESS.
We will Set up Your Initial Testing/Tracking/Optimizing
For the two funnels (Lead Generation & Sales Funnels) we will set up some initial Testing/Tracking/Optimizing systems. This will help you get started maximizing your revenue generated from your Advertising Spends. We will also teach you what we're doing and show you how to monitor and analyze the data stream.
What it Looks Like
Below is a screen shot of some live visitors to a solar power website. You'll notice that 2 people have clicked one link and 1 person has clicked the other version. You'll be able to see live traffic like this to your Funnels and Brochure Site.
As traffic flows to your Funnels, the Analytics Account will gather and record data. Once there is enough data in the various Testing Experiments we set up for you, we will be able to make decisions on the Winners and Losers.
Here's an example of what the data looks like from a website focused on the Head Lice Niche. With data like this for your digital assets, we'll be able to determine several important things, for example: Pages Viewed, Length of Time on the Pages, Actions Taken on the Pages.
Over time, we'll gather data like this for Your Digital Assets to help you systematically improve your business and Optimize your way to Success - and that's the SMART way to do Internet Marketing (as opposed to just having a "Brochure" website).
Are You Ready to Do Some Smart Marketing? Here's our...
PHASE ONE PROPOSAL
Your Phase One Package Includes the Following:
We will work on setting up and managing your Internet Marketing and Digital Asset Creation as well as Adwords Traffic Purchasing and Testing/Tracking/Optimizing for 90 Days.
- New Logo: to match your website (Value: $500)
- New Video to replace slider on front page of brochure website (Value: $1,500)
- Six Lead Generation Funnels: Video, Squeeze Page, Ethical Bribe, Followup Sequence Emails & Thank You Page to gather Leads. (Value: 6 x $1,500 each = $9,000)
- 3 On Location Testimonial Videos (Value: $1,800)
- List Management Account Setup: there's a right way and a million wrong ways to manage your lists. We'll help you set up the account with our recommended list management service provider and we'll set up the follow-up campaigns complete with Professional Copy for the Emails. (Value: $5,000)
- Analytics Setup: with Initial Testing/Tracking/Optimizing Experiments (Value: Setup $1,000 + Maintain: $500 x 3 = $1,500 - Grand Total = $2,500)
- Adwords: Purchasing and Managing Google Adwords Traffic to your funnels. We'll create the Ads and the Copy, place the bids for you and manage your advertising spend - all within your advertising budget of course. (Value: Setup $1,000 + Maintain: $500 x 3 = $1,500 - Grand Total = $2,500)
- BONUS - SEO Work and Management: We will take care of the SEO on your Brochure Site for 12 months. (Value = $12,000.)
TOTAL CHARGES FOR NORMAL CLIENTS: $34,800.
The "Friends & Family" Discounted Price for this Phase One Package is $15,000 (one time) or $6,500 x 3 months.
Important: The price does NOT include Google's Adwords fees. Those will be billed to you by Google.
Also, FYI, there will be a Monthly Fee of $79 for the Email List Management Service Provider.
What People Are Saying About Us
“Kenny Johnson is the real deal!”
“He has given me a huge amount of confidence to start my online business and has coached me along the way. He doesn’t just give input and disappear. He's there until a great product has been completed!"
Rodney Jones
- Small Business Owner/Professional Musician
“Peter is the Implementation Guru...he just gets it done.”
Matt Trainer
- Internet Millionaire
About Kenny Johnson
Kenny Johnson studied Marketing at Texas State University in San Marcos Texas. He started his entrepreneurial journey in the network marketing industry by reaching the top level of of Executive Director in his first company.
He later started two real estate companies rehabbing properties in San Antonio, Texas. Kenny got involved with Internet Marketing in 2011 and has trained under some of the top internet marketers in the world.
His passion for helping business owners has allowed him to work closely with other entrepreneurs taking their business to new heights by leveraging his contacts and online marketing strategies.
Brian Dennison
Dennison Global, LLC
About Brian Dennison
Brian went to Hawaii Pacific University for marketing. He made his first million at the age of 24 investing in the stock market. He began exploring online marketing in 2014 at Adboom, a company Forbes listed as one of the top 100 fastest growing companies in the world.
Brian trained under some of the respected minds in the Internet Marketing Industry. He is a co-founder of The Atlas Alliance, a new advanced Internet Marketing firm.
About Peter Dudek
Peter Dudek has been involved with digital marketing since 1989. He has generated over $9,000,000 in online sales of his own products.
Additionally, Peter has spent over $2,000,000 of his own money on Paid Internet Advertising. He's been using Adwords since 2004 and has survived all of Google's dramatic updates and changes.
Recently, Peter has taken his career a new direction with the formation of a Virtual Real Estate conglomerate with the goal to create his own VRE Empire as well as to help Clients with their Virtual Real Estate and their Digital Marketing.
The VRE project consists of 4 businesses: VREsyndicate.com | VREdevelopment.com | VREportfolios.com | VREmanagement.com.
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