TitanFXC Internet Marketing Business Proposal
Working Fast, Yet Smart for Your Best Interest!
Branding vs. Asset Building
Most Agencies like to promote the idea of Branding. Why? It makes their job easier. It has a high perceived value. It makes it easy for them to rip you off and have you feel good about it. (Or at least not blame the agency when it fails to produce the results you hope for.)
Why does Branding FAIL compared to building Internet Assets? Because to be effective, branding needs a huge Advertising Budget. Branding needs expensive art work and copywriting. Branding is expensive but easy to produce. Agencies can charge you a ton of money, outsource the creatives, place ads and hit you with huge invoices.
But if the Branding doesn't bring Sales, what good is it?
It is our opinion that Branding is NOT something you spend very much on at the beginning of your business.
In a Start-up situation, you need Leads and Sales.
When you have great CASH FLOW and HAPPY CUSTOMERS, you can leverage both of those to start working on your Branding.
Working on Branding first is one of the reasons why 9 out of 10 businesses fail in their first year!
ASSET BUILDING RULES!
If you want to spend your limited start-up marketing budget in a way that gives you the best chance at success, you should focus on building Assets that make money and have lasting value. In the world of Online Businesses, there is one asset that is KING: Your Email Lists.
MONEY MACHINES~
When you have Email Lists of people who are Customers and people who are Highly Targeted Prospects, you have a license to print money.
EMAILING CUSTOMERS~
You can send emails to Customers to sell them new products or keep them retained on existing monthly subscriptions. You can also send emails to Customers to Upsell them into new products.
EMAILING PROSPECTS~
You can send emails to Prospects to entice them to buy your Subscription or your Education products. You can market to them endlessly until they either buy or opt out.
Our Vision of Asset Building for TitanFXC
For a Digital Company, there is no greater asset than the email list. But there are other assets you need to acquire the list, market to the list and maintain the list.
Here are the categories of Digital Assets we will build for you:
- Logo for Your New Company Name
- "Brochure Website" for Your New Company Name
- List Management Account Setup for Managing, Storing and Communicating with Your Lists of Customers & Prospects
- Lead Generation Funnel for Adding New Leads to the Database (Squeeze Page & Thank You Page)
- Sales Funnel for Generating New Subscribers to the $100/month Service (Sales Page & Thank You Page)
- Analytics Account Setup for Monitoring Traffic, Doing Split Testing (more on this SUPER IMPORTANT SUBJECT in a minute) and Recording Results
- "Lifestyle" Video - Any "Make Money" niche needs to be sold on the dream. They need to visualize achieving success. One of the best tools to accomplish that is the "Lifestyle" video. Scenes of you guys enjoying success surrounded by images of luxury and pleasure will help move people to action. More on this further down this page...
The Key to Persuasion: Copywriting
You can have the most impressive logo, brochure website, artwork, video, etc. But if the copy sucks, it does you no good. People need to be persuaded. That's copywriting.
Good copy is what will make or break your start-up business. If your copy rocks, people respond. They sign up. They buy. They become Prospects and Customers.
We've got expert Copywriters on the team as well. We'll work with you to discover what your audience wants and write copy for the Website, Funnels, Opt-in and Order Forms, Videos, etc. that will maximize Conversions - turning visitors into Leads and Customers.
The LIFEBLOOD of Your Digital Business: TRAFFIC
Fortunately for you, the FOREX Traders Niche is mature and vibrant. Where there are lots of offers and competitors, there is a market with money. That's awesome.
Another thing that is awesome is that lots of FOREX-Related companies are willing to Rent their Lists! That means you can advertise DIRECTLY to people who have already expressed interest in FOREX Trading.
And even better, you can advertise to people who have ALREADY PURCHASED FOREX-Related Products and Services! This is a Huge Advantage for you!
Here is a video showing some of the lists you can rent and market to...
Another great source of traffic is Facebook. Facebook allows you to target people based on interests they've self-identified with. Facebook has incredible demographics available.
Here's a video showing some demographic targeting in Facebook...
There are many other traffic sources too.
We are Experts in purchasing and managing traffic and we will help you with your Advertising Spend so that you get the most "Bang for your Buck."
The Most Important Mindset for Digital Marketers: Testing/Tracking/Optimizing
The best thing about Marketing and Advertising in the Digital World is that we can find out how people are behaving on and interacting with our Digital Assets.
We can Track how many people click on a link, how many people watch a video, how many people click a buy button and how many people become Leads or Customers. And that's just the tip of the iceberg.
Testing/Tracking/Optimizing - these are the key to success. You TEST different versions of things. For example: Two Headlines - which one works better? You test two versions: A vs B. You TRACK the number of clicks on a button or link under each headline. When you have enough data to determine the winner, you throw out the loser and get a new headline to test against the winner. Doing this is OPTIMIZING. Relentless and Systematic Optimizing is KEY TO ONLINE SUCCESS.
We will Set up Your Initial Testing/Tracking/Optimizing
For the two funnels (Lead Generation & Sales Funnels) we will set up some initial Testing/Tracking/Optimizing systems. This will help you get started maximizing your revenue generated from your Advertising Spends. We will also teach you what we're doing and show you how to monitor and analyze the data stream.
What it Looks Like
Below is a screen shot of some live visitors to a solar power website. You'll notice that 2 people have clicked one link and 1 person has clicked the other version. You'll be able to see live traffic like this to your Funnels and Brochure Site.
As traffic flows to your Funnels, the Analytics Account will gather and record data. Once there is enough data in the various Testing Experiments we set up for you, we will be able to make decisions on the Winners and Losers.
Here's an example of what the data looks like from a website focused on the Head Lice Niche. With data like this for your digital assets, we'll be able to determine several important things, for example: Pages Viewed, Length of Time on the Pages, Actions Taken on the Pages.
Over time, we'll gather data like this for Your Digital Assets to help you systematically improve your business and Optimize your way to Success - and that's the SMART way to do Internet Marketing (as opposed to branding and hoping).
Your "Lifestyle" Video
- Evidence of Success Breeds Desire.
When visitors to your Digital Assets see proof that you are enjoying the fruits of success with images of luxury and happiness, they will filled with a desire to have what you have. - No Cheese Allowed.
You can't be "cheesy" or fake in this video. And to accomplish authenticity, the production value has to be First Class. We will provide you with a 60 Second, State-of-the-Art Lifestyle Video produced by the same videographer that Tony Robbins uses. You're going to get QUALITY. - Here are some examples of work our videographer has done. You'll get First Class Quality footage and editing like this for your "Lifestyle" video as part of your package with us.
The Solution We're Offering You...
With a new company name, you'll need some branding. We get that. We'll take care of that for you.
Keep one thing in mind: your Leads & Sales are your Primary Goal at this point in the development of your business. At first, you should do what other successful digital businesses have done: Build Digital Assets that you can own and use forever. Why do all this? Because if you set it up right, you will be able to market smarter and cheaper. You'll be able to develop your list of Prospects and Customers into lists of Raving Fans instead.
We Will Help You Get Started Down the Smart Path of Internet Marketing Building Digital Assets
Funnels, Lists, Videos, Persuasive Email Copy...these are supremely more valuable to you than branding and tweets and shares.
We propose to get you started with a 3-Month Program.
This will be Phase 1. It will help you get going with your Internet Marketing the Right Way, the Smart Way.
There will be a huge amount of work and activity on the front end building your Initial Digital Assets. Most of that will happen in the first 30 days. Then, for the next 60 days, we will be helping you purchase and monitor traffic to your Digital Assets. We'll help you analyze the data and start to make decisions as to the Winners and Losers of the initial Split Testing and Optimization experiments.
Are You Ready to Do Some Smart Marketing? Here's our...
PHASE ONE PROPOSAL
Your Phase One Package Includes the Following:
- New Company Name Branding: includes new Logo and Brochure Website. (Value: $5,500)
- Lead Generation Funnel: Squeeze Page & Thank You Page to gather Leads. (Value: $1,000)
- Sales Funnel: Sales Page with Pro Copywriting and Thank You Page to Generate Sales for the $100/month Signals Subscription. (Value: $20,000)
- List Management Account Setup: there's a right way and a million wrong ways to manage your lists. We'll help you set up the account with our recommended list management service provider and we'll set up the follow-up campaigns complete with Professional Copy for the Emails. (Value: $10,000)
- Analytics Setup: with Initial Testing/Tracking/Optimizing Experiments (Value: $1,500)
- 60-Second Lifestyle Video: Includes "A-List" Videography & Editing.
- Traffic: Purchasing and Managing Traffic to your funnels. We'll create the Ads and the Copy, place the bids for you and manage your advertising spend - all within your advertising budget of course. (Value: $1,000/month x 3 = $3,000)
- BONUS - SEO Work and Management: We will take care of the SEO on the new Brochure Site for 12 months. (A $12,000 value.)
TOTAL REAL-WORLD VALUE: $73,000.
We will work on setting up and managing your Internet Marketing and Digital Asset Creation as well as Traffic Purchasing and Testing/Tracking/Optimizing for 90 Days.
The Discounted Price for this Phase One Package is $XX,XXX.
Also, you will need to provide an Advertising Budget of at least $XX,XXX for us to manage for you.
Also, FYI, there will be a Monthly Fee of $297 for the Email List Management Service Provider.
What People Are Saying About Us
“Kenny Johnson is the real deal!”
“He has given me a huge amount of confidence to start my online business and has coached me along the way. He doesn’t just give input and disappear. He's there until a great product has been completed!"
Rodney Jones
- Small Business Owner/Professional Musician
“Peter is the Implementation Guru...he just gets it done.”
Matt Trainer
- Internet Millionaire
About Kenny Johnson
Kenny Johnson studied Marketing at Texas State University in San Marcos Texas. He started his entrepreneurial journey in the network marketing industry by reaching the top level of of Executive Director in his first company.
He later started two real estate companies rehabbing properties in San Antonio, Texas. Kenny got involved with Internet Marketing in 2011 and has trained under some of the top internet marketers in the world.
His passion for helping business owners has allowed him to work closely with other entrepreneurs taking their business to new heights by leveraging his contacts and online marketing strategies.
Brian Dennison
Dennison Global, LLC
About Brian Dennison
Brian went to Hawaii Pacific University for marketing. He made his first million at the age of 24 investing in the stock market. He began exploring online marketing in 2014 at Adboom, a company Forbes listed as one of the top 100 fastest growing companies in the world.
Brian trained under some of the respected minds in the Internet Marketing Industry. He is a co-founder of The Atlas Alliance, a new advanced Internet Marketing firm.
About Peter Dudek
Peter Dudek has been involved with digital marketing since 1989. He has generated over $9,000,000 in online sales of his own products.
Additionally, Peter has spent over $2,000,000 of his own money on Paid Internet Advertising. He's been using Adwords since 2004 and has survived all of Google's dramatic updates and changes.
Recently, Peter has taken his career a new direction with the formation of a Virtual Real Estate conglomerate with the goal to create his own VRE Empire as well as to help Clients with their Virtual Real Estate and their Digital Marketing.
The VRE project consists of 4 businesses: VREsyndicate.com | VREdevelopment.com | VREportfolios.com | VREmanagement.com.
Copyright 2016 - Three Desperado's Internet Marketing Services. All rights reserved.